Saturday, March 8, 2008

Gonna be a top joyful elated emotion

This phrase was on the back of a young man's jacket. I saw him at the Seoul Station.

There's something sweet about how many of the English phrases on clothing and accessories here express this kind of positive sentiment, even though the language usually sounds so stilted.

Along the same lines, "well-being" seems to be the hot phrase in advertising for restaurants and personal care/lifestyle items like cosmetics, etc.

At a restaurant a couple of days ago, the bilingual menu described dried pollack and bean sprouts porridge like so: "Traditional porridge to soothe and comfort the modern day businessmen." Maybe it's the dried pollack (I have no idea what pollack is)

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